01
Story
The world has a grammar.
It’s defined by the interactions and emotions that shape and change lives. Great brands get it. They honor and invent grammar, delivering unexpected moments of delight and intrigue. Today, those relationships are powered by brand strategies and systems that flex, learn, intuit, and evolve—delivering on those promises at scale. In collaboration with our clients, that’s the work we do with poise and passion.
02
Work
MetLife 360Health
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Creative Direction & Design, Jim Schachterle
Design, Yumi Nakamura
In collaboration with MetLife’s global design team, Grammar framed the design strategy and experience for a new cross-country business initiative—360Health. The 360Health product suite showcases and elevates MetLife’s health offering across communications, products, and services. At the end of 2018, the program was launched across eight markets throughout Asia, making critical disease coverage available to millions of people.