Grammar
An independent brand experience studio 
based in New York City.
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Grammar
An independent brand experience studio
based in New York City.
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01



Grammar
envisions,
shapes, and
designs 
intelligent brand
systems and
experiences.









 

Story
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02



The
World
Has a
Grammar








It’s defined by the interactions and emotions that shape and change lives. Great brands get it. They honor and invent grammar, delivering unexpected moments of delight and intrigue. Today, those relationships are powered by brand systems and strategies that flex, learn, intuit, and evolve—delivering on those promises at scale. In collaboration with our clients, that’s the work we do with poise and passion every day.




Capabilities
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Brand Strategy
We work with leaders and founders to create visionary strategies and stories, defining the grammar of brands and businesses.
Brand Naming
We identify call signs and monikers that are memorable and meaningful, elevating brands in noisy markets.

Brand Design
We invent rich languages and systems that define responsive brand experiences—by exploring the intersection of data, design, and technology.

Experience Design
We develop systematic, intuitive, and delightful experiences, differentiating brands in a sea of sameness while enhancing the lives of the people they touch.

Work
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Defining
New
Experiences




Past Clients


AIGA
Biolite
Calvin Klein
Chanel
Citigroup
Coca-Cola
Converse
ebay
ecobee
Faena Hotels
Google
Guggenheim Museum
HBO
IBM
Johnson and Johnson
Louis Vuitton
L’oreal Paris
MAC Cosmetics
Microsoft 
Nokia
Nike
Nike+ / Nike Fuel
Samsung
ServiceMaster
The Met
Tiffany & Co.
Topshop
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Zagat