grammar
An independent brand experience studio 
based in New York City.
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Mission
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We envision, shape, and design brand
systems and experiences.








 

Story
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The world has a grammar. It’s defined by the interactions and emotions that shape and change lives. Great brands get it. They honor and invent grammar, delivering unexpected moments of delight and intrigue. Today, those relationships are powered by brand systems and strategies that flex, learn, intuit, and evolve—delivering on those promises at scale. In collaboration with our clients, that’s the work we do with poise and passion every day.












Capabilities
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Brand
Strategy




We work with leaders and founders to create visionary strategies and stories, defining the grammar of brands and businesses.


Brand
Naming




We identify call signs and monikers that are memorable and meaningful, elevating brands in noisy markets.


Brand
Design




We invent rich languages and systems that define responsive brand experiences—exploring the intersection of data, design, and technology.


Experience Design




We develop systematic, intuitive, and delightful experiences, differentiating brands in a sea of sameness while enhancing the lives of the people they touch.

Work
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Defining
New Experiences
















Past Clients
The Aspen Institute
Biolite
Citigroup
Coca-Cola
ebay
ecobee
Evoke
HBO
IBM Cloud
IBM Developer
IBM Watson
Johnson and Johnson
Microsoft
MetLife
ServiceMaster
TechCrunch
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The World Bank