About





The world has a grammar. It’s defined by the interactions and emotions that shape and change lives. Great brands get it. They honor and invent grammar, delivering unexpected moments of delight and intrigue. Today, those relationships are powered by brand systems and strategies that flex, learn, intuit, and evolve—delivering on those promises at scale. In collaboration with our clients, that’s the work we do with poise and passion every day.




Clients

  • Act + Acre
  • Aries Collective
  • Blend
  • Biolite
  • ecobee
  • ebay 
  • John Doerr
  • Lendly
  • MetLife
  • Modern Bubbie
  • TrialSpark
  • Upgrade



Capabilities

Brands are systems—composites of individual elements working together to elevate a deeply important idea, each flexing and receding as the moment demands it. In this view, no single element matters more than the rest. Symphony is created through the interactions between. Grammar works with ambitious teams to build the elements that, together, give rise to exceptional brands.



Think / Sound / Look / Act

Research


Why
You want to understand your audience, their motivations, and the forces in the marketplace, so you can make smart decisions based on real data.

How
We’ll frame and activate a research plan that deciphers your market and audiences—delving into the beliefs, motivations, pain points, and desires that shape your brand opportunity.

What
  • Ethnographic Research
  • Constituent Surveys
  • Insights and Actions



Think / Sound / Look / Act

Purpose, Vision & Values


Why
You want to create a culture of shared belief within your organization.

How
In close collaboration, we’ll define and frame who you are, what you do, and why it matters—creating a single story around which your organization can rally.

What
  • Purpose, Vision, and Values
  • Brand Narrative



Think / Sound / Look / Act

Brand Strategy


Why
You want a clear perspective to guide the content, identity, and actions that will define your brand.

How
We’ll shape a strategy that understands your audiences and the market, giving you principles and tools to shepherd your brand experience—today and tomorrow.

What
  • Brand Positioning
  • Constituent Strategy
  • Channel Plan



Think / Sound / Look / Act

Voice & Tone


Why
You want your brand’s content and communications to activate your desired positioning—so you show up cohesively and distinctively.

How
We’ll collaborate with you to define the brand’s voice and guardrails, content strategy, and messaging.

What
  • Voice & Tone Guidelines
  • Content Strategy  
  • Copy Development



Think / Sound / Look / Act

Brand Identity Design


Why
You want to create a unique and differentiated look for your brand, elevating it above the noise.

How
We’ll invent a rich visual language and system, defining how your brand should look and behave in the world.

What
  • Brand Identity
  • Guidelines & Goverance



 
Think / Sound / Look / Act

Brand Activation


Why
You want to outline a go-to-market strategy for your brand that drives awareness and action.

How
We’ll develop a launch plan that introduces your brand to the world in a way that engages and activates audiences.

What
  • GTM Strategy
  • Customer Journeys
  • Launch Plan
  • Bespoke Experiences



Think / Sound / Look / Act

Experience Design


Why
You want to design and produce experiences that personify your brand, creating brand loyalty and love.

How
We’ll frame a brand journey that helps you identify high impact opportunities—designing and producing experiences that elevate your brand.

What
  • Art Direction
  • Packaging
  • Branded Experiences




Think / Sound / Look / Act

Digital


Why
You want to activate your brand digitally through compelling web, mobile, and application-based experiences.

How
We’ll concept, design, and develop a fresh digital experience that elevates your brand and business priorities. We’ll produce rich content moments to punctuate the experience.

What
  • Digital Concepts
  • Wireframes and Design
  • Development
  • Content Production
  • Animation



For new business or general inquiries:
info@grammar.works


Grammar
237 36th St. #112
Brooklyn, NY
11232

© Grammar 2019