Born out of the 2008 financial crisis, Blend envisions a world where brighter financial futures are within easy reach. We partnered with the Blend team to reimagine their brand during a time of rapid transformation and expansion. The result was a deep collaboration with Blend’s communication and design teams, starting with their brand strategy and culminating in a new verbal and visual identity for the brand. We look forward to a world with better lending, for all.
Brand Strategy
Brand Narrative
Verbal Identity
Brand Identity Design
Brand Guidelines