Evoke is a global network of health and wellness agencies—building markets, businesses, and brands. To achieve unrivaled results, Evoke places people at the center of the health and wellness conversation, making “Health more human.” Grammar collaborated with Evoke on a new vision for their brand, designing a brand identity and experience that truly elevates Evoke above the noise. The new system uses pattern, shape, and photography to elevate Evoke’s unique ethos, placing them at the intersection of health and humanity.


  • Creative Strategy
  • Brand Identity
  • Experience Design

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Brooklyn, NY

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