About

The world has a grammar. It’s defined by the interactions and emotions that shape and change lives. Great brands get it. They honor and invent grammar, delivering unexpected moments of delight and intrigue. Today, those relationships are powered by brand systems and strategies that flex, learn, intuit, and evolve—delivering on those promises at scale. In collaboration with our clients, that’s the work we do with poise and passion every day.

Clients

Act + Acre
Aries Collective
Blend
Biolite
ecobee
ebay

John Doerr
Lendly
MetLife
Modern Bubbie
TrialSpark
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Capabilities

Brands are systems—composites of individual elements working together to elevate a deeply important idea, each flexing and receding as the moment demands it. In this view, no single element matters more than the rest. Symphony is created through the interactions between. Grammar works with ambitious teams to build the elements that, together, give rise to exceptional brands.

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Research

Why
You want to understand your audience, their motivations, and the forces in the marketplace, so you can make smart decisions based on real data.

How
We’ll frame and activate a research plan that deciphers your market and audiences—delving into the beliefs, motivations, pain points, and desires that shape your brand opportunity.

What

Ethnographic Research
Constituent Surveys
Insights and Actions

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Purpose, Vision & Values

Why
You want to create a culture of shared belief within your organization.

How
In close collaboration, we’ll define and frame who you are, what you do, and why it matters—creating a single story around which your organization can rally.

What

Purpose, Vision, and Values
Brand Narrative

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Brand Strategy

Why
You want a clear perspective to guide the content, identity, and actions that will define your brand.

How
We’ll shape a strategy that understands your audiences and the market, giving you principles and tools to shepherd your brand experience—today and tomorrow.

What

Brand Positioning
Constituent Strategy
Channel Plan

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Voice & Tone

Why
You want your brand’s content and communications to activate your desired positioning—so you show up cohesively and distinctively.

How
We’ll collaborate with you to define the brand’s voice and guardrails, content strategy, and messaging.

What

Voice & Tone Guidelines
Content Strategy
Copy Development

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Brand Identity Design

Why
You want to create a unique and differentiated look for your brand, elevating it above the noise.

How
We’ll invent a rich visual language and system, defining how your brand should look and behave in the world.

What

Brand Identity
Guidelines & Goverance

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Brand Activation

Why
You want to outline a go-to-market strategy for your brand that drives awareness and action.

How
We’ll develop a launch plan that introduces your brand to the world in a way that engages and activates audiences.

What

GTM Strategy
Customer Journeys
Launch Plan
Bespoke Experiences

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Experience Design

Why
You want to design and produce experiences that personify your brand, creating brand loyalty and love.

How
We’ll frame a brand journey that helps you identify high impact opportunities—designing and producing experiences that elevate your brand.

What

Art Direction
Packaging
Branded Experiences

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Digital

Why
You want to activate your brand digitally through compelling web, mobile, and application-based experiences.

How
We’ll concept, design, and develop a fresh digital experience that elevates your brand and business priorities. We’ll produce rich content moments to punctuate the experience.

What

Digital Concepts
Wireframes and Design
Development
Content Production
Animation