Loans that
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Credit scores, the longstanding mechanism by which loan worthiness is assessed, are notoriously difficult to improve. As a result, millions of Americans are deprived of access to affordable capital. Working in partnership with the founding team, Grammar was asked to develop the brand for a new service aiming to disrupt the personal lending space by providing loans based on time on job, not credit history. Working in close collaboration, we built a maverick brand to signal an unprecedented way of lending.
Brand Name
Brand Strategy
Verbal Identity
Brand Identity Design
Brand Guidelines
Experience Design

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