Credit scores, the longstanding mechanism by which loan worthiness is assessed, are notoriously difficult to improve. As a result, millions of Americans are deprived of access to affordable capital. Working in partnership with the founding team, Grammar was asked to develop the brand for a new service aiming to disrupt the personal lending space by providing loans based on time on job, not credit history. Working in close collaboration, we built a maverick brand to signal an unprecedented way of lending.

Website design and development by Fictive Kin


  • Brand Strategy
  • Naming
  • Voice & Tone
  • Messaging
  • Brand Identity

For new business or general inquiries:

237 36th St. #112
Brooklyn, NY

© Grammar 2019