Process

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We start with strategy, unearthing the ideas and insights that will position your brand in the marketplace. During this phase, we define your brand’s unique promise and personality, shaping the principles that will guide your branding decisions in the future.

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If you haven’t developed a name for your brand, we identify call signs and monikers that are memorable and meaningful— elevating brands in noisy markets. We also partner with clients to develop naming strategies for products.

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Building upon the work in your brand strategy, we develop the verbal identity, defining how your brand will sound—while creating the messages that personify your brand’s voice.

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We invent rich visual languages and systems, designing how brands should look and behave in the world. These systems include logos, wordmarks, color palettes, typography, illustration, iconography, and photography.

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We produce systematic, intuitive, and delightful experiences—differentiating brands while enhancing the lives of the people that they touch. From websites to packaging, these are the moments that will define your customer experience.