The Grammar of 
Engagement





Brands are systems—composites of individual elements working together to elevate a deeply important idea, each flexing and receding as the moment demands it. In this view, no single element matters more than the rest. Symphony is created through the interactions between. Grammar works with ambitious teams to build the elements that, together, give rise to exceptional brands.


 
 Think / Sound / Look / Act

Research



Why
You want to understand your audience, their motivations, and the forces in the marketplace, so you can make smart decisions based on real data.

How
We’ll frame and activate a research plan that deciphers your market and audiences—delving into the beliefs, motivations, pain points, and desires that shape your brand opportunity.

What
_Ethnographic Research
_Constituent Surveys
_Insights and Actions



Think / Sound / Look / Act

Purpose, Vision, and Values



Why
You want to create a culture of shared belief within your organization.

How
In close collaboration, we’ll define and frame who you are, what you do, and why it matters—creating a single story around which your organization can rally.

What
_Purpose, Vision, and Values
_Brand Narrative

Think / Sound / Look / Act

Brand Strategy



Why
You want a clear perspective to guide the content, identity, and actions that will define your brand.

How
We’ll shape a strategy that understands your audiences and the market, giving you principles and tools to shepherd your brand experience—today and tomorrow.

What
_Brand Positioning
_Constituent Strategy
_Channel Plan

Think / Sound / Look / Act

Voice & Tone



Why
You want your brand’s content and communications to activate your desired positioning—so you show up cohesively and distinctively.

How
We’ll collaborate with you to define the brand’s voice and guardrails, content strategy, and messaging.

What
_Voice & Tone Guidelines
_Content Strategy  
_Copy Development


Think / Sound / Look / Act

Brand Identity Design




Why
You want to create a unique and differentiated look for your brand, elevating it above the noise.

How
We’ll invent a rich visual language and system, defining how your brand should look and behave in the world.

What
_Brand Identity
_Brand Guidelines


Think / Sound / Look / Act

Brand Activation



Why
You want to outline a go-to-market strategy for your brand that drives awareness and action.

How
We’ll develop a launch plan that introduces your brand to the world in a way that engages and activates audiences.

What
_GTM Strategy
_Customer Journeys
_Launch Plan
_Bespoke Experiences


Think / Sound / Look / Act

Experience Design


Why
You want to design and produce experiences that personify your brand, creating brand loyalty and love.

How
We’ll frame a brand journey that helps you identify high impact opportunities—designing and producing experiences that elevate your brand.

What
_Art Direction
_Packaging
_Branded Experiences


Think / Sound / Look / Act

Digital



Why
You want to activate your brand digitally through compelling web, mobile, and application-based experiences.

How
We’ll concept, design, and develop a fresh digital experience that elevates your brand and business priorities. We’ll produce rich content moments to punctuate the experience.

What
_Digital Concepts
_Wireframes and Design
_Development
_Content Production
_Animation



For new business or general inquiries:
info@grammar.works


Grammar
237 36th St. #112
Brooklyn, NY
11232

© Grammar 2019