What Matters

Working alongside John Doerr, author of Measure What Matters and Chairman at Kleiner Perkins, Grammar collaborated on a revolutionary platform for OKRs, a goal setting system that John has shared with more than 150 startups—reshaping the destinies of Google, YouTube, The Gates Foundation, and many others. From an influencer kit to the design, development, and direction of a digital platform, we touched every aspect of the What Matters brand experience.
Purpose, Vision + Values
Brand Strategy
Verbal Identity
Brand Identity Design
Brand Guidelines
Experience Design